The clock on the popup by "Battle for the Net" you just saw reached zero, Net Neutrality is dead, at least for now.
Net Neutrality as per the from the definition on google means that all content on the net is available freely and "equally" without any favoring or blocking.
As a non-American you might be like, oh this is in the United States, I don't even care. But this is huge, not before long ISP's in your country might start pushing for the same with devastating ripple effects.
As with the demise of these rules, the ISP's or Internet Service Provider, now have free rein to do what is in their favor.
This means they now have the right to censor:
- content that is against them
- content they have been paid to throttle
Indirectly this power allows the ISP's to influence the readers opinion by throttling the content that the user gets.
This also means that ISP's now have leverage against anyone that operates using the internet. They can even throttle all your favorite Netflix shows until Netflix regularly coughs up money to prevent this. This power is huge in this day and age.
ISP's can now favor one company over another. If Amazon pays the ISP more money, the ISP can ensure that more traffic is diverted to Amazon Prime Video by ensuring throttling Netflix.
Moreover, this demise will directly affect the startup culture in US. If any new startup wants to challenge a pre-existing corporation, the corporation can pay some money to the ISP to throttle the startup and squash the competition.
The business model of all the Fortune 500 companies is bound to change.
One might say: "Oh you can change your ISP easy fix" Unfortunately, as data shows if you have more than 2 ISP's to choose from, consider yourself lucky.
This is a problem faced by millions of Americans, according to a new analysis from the Institute for Local Self Reliance, a nonprofit that advocates for equitable development and local government rule. Based on the Federal Communications Commission’s own data, the ILSR found that 129 million Americans only have one option for broadband internet service in their area, which equals about 40 percent of the country.
This is what the state of internet is in Portugal a country in which ISP's have found legal loopholes to skirt Net Neutrality restrictions
This is what the state of the internet is about to become in the land of the dreams - United States of America. But it is not too late, help BattleForTheNet prevent this.